BMW halts plans to bring electric iX3 to North America

BMW halts plans to bring electric iX3 to North America
The revised import story broke with Automotive News , which announced the model withdrawal but no reasoning from on high. has since confirmed with BMW Canada that, like the U.S., the Great White North will not see the utility in 2020 as initially reported .

“I can confirm that, parallel to the situation in the U.S., BMW Canada currently does not plan to bring the iX3 model to the Canadian market,” said Robert Dexter, head of corporate communications and BMW Canada. “Beyond that, we are not in a position to provide any details regarding this decision.”

Without official reasoning from the brand, the public is left to speculate. Is this BMW coming to grips with the fact North Americans just aren’t as hot for EVs (unless they’re Teslas) as other markets? And on that note, perhaps the company is simply choosing to divert its EVs to those markets like China and Europe that are ready for the electric takeover?

Mercedes-Benz is pushing back the Canadian launch of its first full EV

The play reflects moves by fellow German luxury brand Mercedes-Benz, which announced in December 2019 it would be delaying the North American release of the EQC e-crossover by over a year, placing the arrival date somewhere in 2021. As it stands now, however, that launch date will be quick enough to beat BMW to the electric-crossover block. 

The BMW iX3 harnesses BMW’s fifth-gen electric powertrain tech, delivering around 286 horsepower and 295 lb-ft of torque, while managing about 354 km of range per full charge. Unfortunately, those stats are about as close to the iX3 as you’ll get this side of the Atlantic Ocean, at least for the time being. 

LISTEN: CARA CLAIRMAN is President and CEO of Plug’n Drive, a Toronto-based non-profit organization that she founded nearly a decade ago to accelerate the deployment of electric vehicles. We talk with Cara about her interest in the technology, and hear about plans to take the program to other provinces in the coming months.
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