Tesla to stop selling $35,000 Model 3 online

Tesla to stop selling $35,000 Model 3 online
The electric car maker plans to keep taking online orders for the Standard Plus Model 3, which starts at $39,500. (Frederic J. BROWN / AFP)


Published Saturday, April 13, 2019 11:13AM EDT

Tesla has pulled the plug on Internet sales of its cheapest Model 3 sedan in the latest shift to the company s retail strategy.

The electric car maker plans to keep taking online orders for the Standard Plus Model 3, which starts at $39,500 and is now the lowest-price option available to digital consumers, along with higher-end models.

But online customers will no longer be able to order the Model 3 Standard for $35,000, a long-promised price for a vehicle that has been seen as essential to Tesla Chief Executive Elon Musk s ambition to disrupt the auto industry.

"Model 3 Standard will now be a software-limited version of the Standard Plus, and we are taking it off the online ordering menu, which just means that to get it, customers will need to call us or visit any one of the several hundred Tesla stores," Tesla said in a .

The shift was needed to "simplify our production operations to better optimize cost, minimize complexity and streamline operations," the company added.

The announcement reverses Tesla s announcement on February 28 that the $35,000 model could only be purchased online. At the time, Tesla also announced plans to close many of its retail stores, but later retreated on that plan.

The phasing-out of online Model 3 Standard sales comes a week after Tesla announced disappointing first-quarter car deliveries. A challenge to vehicle demand has been the lowering of a US tax credit on Tesla vehicles to $3,500 from $7,500 previously.
Read more on CTVnews
News Topics :
Similar Articles :
Tesla Inc. chief executive officer Elon Musk caught many employees by surprise with his announcement last week that the electric car maker would close most stores and shift to online only sales,...
LOS ANGELES—Elon Musk unveiled Tesla’s latest vehicle Thursday night the Model Y, calling it a crossover sport utility vehicle based on the Model 3 sedan. The Los Angeles entrepreneur rolled...
Tesla said that to achieve this lower price it will shift all sales globally to online only, meaning the company will be closing many of its stores over the next...
SAN FRANCISCO Tesla is shifting all of its sales from stores to the internet, saying the move is needed to cut costs so it can sell the mass market Model...
Tesla’s sleek stores embodied its green vision for upending the transportation and energy business a one stop shop for electric cars, solar panels and battery storage. Less than three months ago,...