News

Americans drinking less pop as energy drink consumption grows

Americans drinking less pop as energy drink consumption grows
Business
NEW YORK -- Americans bought less soda for the tenth straight year in 2014, with diet sodas shrinking more than their sugary counterparts, according to a report released Thursday.

An annual report by the industry tracker Beverage Digest found that overall soda volume slipped 0.9 per cent last year, moderating from the decline of 3 per cent the previous year.

And the poor performance of diet sodas in particular led to a shake-up in the top 10 U.S. soda rankings; even though people bought less Pepsi, it managed to regain the No. 2 spot from Diet Coke, which suffered an even steeper decline. Diet Coke had knocked Pepsi off the No. 2 spot in 2010.

Coke remained by far the most popular soda in the U.S., selling nearly twice as much as No. 2 Pepsi.

John Sicher, publisher of Beverage Digest, attributed the moderation in soda s decline in 2014 to the continued growth of energy drinks. He also noted that Coca-Cola Co., PepsiCo and Dr Pepper Snapple Group have improved marketing for their soda brands.

Soda volume has been declining in the U.S. since 2004 amid concerns that sugary drinks fuel weight gain, and a proliferation of alternatives in the beverage aisle. More recently, industry executives have attributed an accelerating decline of diet sodas to concerns over artificial sweeteners like aspartame.

The American Beverage Association, which represents Coke, Pepsi and others, is trying to address the shift away from diet sodas in part by funding studies showing the benefits of the drinks.

Despite the ongoing decline of soda volume, the broader U.S. beverage industry performed better than in the previous year with growth of 1.7 per cent, according to Beverage Digest. That increase was driven by an increase in bottled water sales.
Read more on CTVnews
News Topics :
Similar Articles :
Health
NEW YORK Diet Coke, the country s No. 2 soda, may be losing some of its pop. During a conference call with analysts Tuesday, a Coca Cola executive noted that...
World
NEW YORK – Diet Pepsi made with aspartame is returning to shelves in the U.S., after PepsiCo saw sales plummet following its reformulation of the drink last summer to remove...
Business
NEW YORK Americans want to cut back on soda, and they re willing to pay more to do it. With people drinking less soda amid health concerns, Coke and...
Business
NEW YORK, N.Y. PepsiCo says it s dropping aspartame from Diet Pepsi in response to customer feedback and replacing it with sucralose, another artificial sweetener commonly known as Splenda....
Business
ATLANTA Coca Cola Co. reported sales that fell short of Wall Street estimates on Tuesday as demand weakened for Diet Coke in North America. Globally, the world s biggest beverage...