Bodyguard: How come ITV sold the BBC hit to Netflix?
|bbc.com 20 Sep 2018 at 02:39|
That s because the drama was made by production company World Productions, which was bought by ITV s programme-making and distribution subsidiary ITV Studios last year.
Deals like this are now normal practice in the TV world.
Media commentator and journalist Kate Buckley says public service broadcasters like the BBC and ITV have been doing more commercial tie-ups like this in recent years as a way to stay competitive.
"The market for programmes and series is getting increasingly competitive because we have many more players who are eager to get their hands on premium content," Buckley tells the BBC.