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Deciem founder Brandon Truaxe dead at 40

Deciem founder Brandon Truaxe dead at 40
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TORONTO — The chief operating officer of Toronto beauty brand Deciem says the company’s founder Brandon Truaxe has died.

Truaxe’s relationship with Deciem had become strained in recent months after he closed its roughly 30 stores, citing alleged employee involvement in a “major criminal activity.”

In two Oct. court proceedings prompted by Deciem investor Estee Lauder Companies Inc., Truaxe was removed as the company’s chief executive officer and ordered to stay away from Deciem stores and employees.

Prior to Deciem, he studied computer programming and founded skin treatment companies Euoko Inc. and Indeed Laboratories, software development firm Schematte Corporation and nutritional supplements company Organic Senses Ltd.

Deciem was by far his biggest success, reportedly earning $300 million last year and catching the attention of celebrities including Kim Kardashian West.

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There has been no official confirmation of the cause of death, but it is understood he fell from a condominium building near Toronto’s downtown
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