Kylie Jenner’s cosmetics partner sues Coty after investment
|Toronto Star 30 Jun 2020 at 17:31|
Seed Beauty, the company that helped launch cosmetics lines for Kylie Jenner and Kim Kardashian West, is suing Coty Inc. for allegedly stealing trade secrets while investing in the famous family’s businesses.
Coty, which owns brands such as CoverGirl and Sally Hansen, gained unlawful access to Seed’s proprietary strategies for developing and growing cosmetics lines through its recent $600-million (U.S.) deal to take a majority stake in Jenner’s company, according to the suit filed Tuesday in Los Angeles. The action comes after Seed Beauty won an injunction earlier in June preventing Kardashian West from sharing trade secrets in a separate deal with Coty.
The latest filing broadens the legal battle over the Kardashian family’s growing cosmetics empire. Coty is betting its fortunes on the reality-television clan’s enduring appeal, investing $200 million this week in Kardashian West’s line and taking the earlier stake in Jenner’s business — brands that were both started with the help of Seed Beauty.
Coty didn’t comment on the suit. Representatives for Jenner’s management company didn’t immediately respond to a request for comment.
Seed Beauty, which partners with celebrities to develop and distribute cosmetics brands, said in the filing that Coty’s investment in Jenner’s brand “was a subterfuge to learn Seed’s confidential business methodologies.” The Oxnard, Calif.-based company also named King Kylie LLC and HFC Prestige Products Inc. in the suit.