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Alberta energy war room must avoid online morass, preaching to choir: experts

Alberta energy war room must avoid online morass, preaching to choir: experts
Canada
CALGARY -- Tzeporah Berman only learned of her cameo appearance at an Alberta government news conference about its so-called energy war room after a flood of nasty messages.

Industry advocate Robbie Picard held a poster calling the prominent environmentalist an "enemy of the oilsands" as he introduced Premier Jason Kenney at the Calgary event.

Berman says dozens of violent, sexist social media messages and a few frightening voicemails followed.

"The idea of putting someone s face on a poster and holding it up at a government press conference -- I ve never seen that before," says the longtime opponent of oilsands expansion and international program director at Stand.Earth, a grassroots environmental group.

The Kenney government aims to get its $30-million Calgary-based war room running this summer. The goal, Kenney has said, is to fight against what he calls a foreign-funded "campaign of lies and defamation" that he says has caused economic hardship by landlocking Alberta crude.

Kenney has said one measure of the war room s success would be improved public opinion about pipelines and resource development. Political observers say that requires crafting messages that resonate outside Alberta while avoiding social media mudslinging or preaching to the choir.

Kenney spokeswoman Christine Myatt says personal threats and abuse are never acceptable and urges those who disagree with Berman to do so respectfully.
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