Will ‘disguising’ salad dressing in a frosting tube trick kids into eating more vegetables?

Will ‘disguising’ salad dressing in a frosting tube trick kids into eating more vegetables?
Struggling to get your kids to eat their vegetables? The answer is simple, according to Kraft: Just #LieLikeAParent. A broccoli floret is a cupcake if you say it is, right? You’re the adult, after all. Ice that cruciferous confection with salad dressing and double down on the falsehood. “It’s not ranch. It’s Kraft Salad ‘Frosting,’ silly. Don’t you know the difference?”

The charade comes disguised in a squeeze bag strewn with brightly coloured squiggles and dots (picture Funfetti packaging and you’re nearly there). In its dubious campaign, the massive food company calls the product “a match for dinnertime bliss” since “kids will eat anything with frosting.”

It’s a fact that Canadian kids don’t eat enough fruits and vegetables, but the solution to this multifaceted issue is not concealed in a sugarcoated squeeze bag. According to a study published in , a mere 10 per cent of Canadian students in grades 6-12 met daily recommendations for fruits and vegetables. Food insecurity and access is a huge factor, but when it comes to kids’ dietary preferences, recent research has examined the effects of concepts including food pairings, plating techniques and range of colour. And while the concept of packaging salad dressing in a convenient tube might be seen as beneficial, especially if it entices kids to squeeze some on their veggies, fibbing is a disappointing tactic that’s unlikely to move the needle.

Mostly because kids are smart, says Toronto-based registered dietitian Amanda Li . “If we just told them the truth — which is that vegetables do have ‘superpowers’ and can help build strong bodies and support athletic performance we don’t need to start making up tons of stories or masking the entire vegetable with dressings and sauces,” says Li.

According to Sergio Eleuterio, head of marketing for Kraft, “Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it.” The company’s statement continues, “Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad ‘Frosting’ is one lie you won’t feel bad telling your kids.”

Li isn’t so convinced, “Don’t get me wrong, I think it’s perfectly fine to drizzle a bit of dressing and cheese sauce or melted butter over vegetables as the fat will aid in the absorption of fat-soluble vitamins found in vegetables. However, if the ‘frosting’ becomes the ‘main event’ than this is an issue we clearly need to address.”

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