YouTube Superwoman Lilly Singh says she’s taking a break
|Toronto Star 13 Nov 2018 at 10:08|
The Toronto native, known by her nickname “Superwoman,” released a video telling her viewers she is “mentally, physically, emotionally and spiritually exhausted” by the pressures of churning out YouTube content.
Internet Personality Lilly Singh, winner of the Favorite YouTube Star Award, poses in the press room during the People s Choice Awards 2017 at Microsoft Theater on January 18, 2017 in Los Angeles, California. (Kevork Djansezian / GETTY IMAGES)
Singh says with eight years under her belt as a YouTube creator she’s found it difficult to keep producing quality videos twice a week and publishing video blogs as well.
She says she feels, like she assumes many video makers do, that she was sacrificing her health and happiness in fear of becoming irrelevant.
But she stopped short of criticizing YouTube as a company, emphasizing “this is about me.”
Singh has been at the forefront of internet celebrities hoping to corner both online media and traditional platforms. She published the book How to Be a Bawse last year, had a small role in the HBO movie Fahrenheit 451 and has spoken at a number of recent public events, including the United Nations General Assembly for youth.
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Other creators have addressed their own mental-health challenges, saying they worsened with the crush of demands that come with being a YouTuber.
Ottawa-based Elle Mills published the video “Burnt Out at 19” in May, after saying the pressures of being a successful YouTuber led to panic attacks. She eventually returned to posting videos about a month after signing off.
Singh emphasized she’s not leaving YouTube, but hasn’t made any promises for when she plans to return.
Over the summer, Singh expressed dismay over how difficult it was to satisfy fickle YouTube viewers who seemed to only want more. She doubled down on those thoughts in her latest message, suggesting creators shouldn’t measure quality by the number of video views.
“That’s why I need to take a little bit of a break to truly re-evaluate what I define my success as, and what I want my legacy to be,” she said.
“Because right now it’s not something that I’m proud of.”
Singh added that she couldn’t preach about self-care and happiness on YouTube if she wasn’t practising it herself.