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Concussion safety ad inspired by teen s death to air during NBA finals

Concussion safety ad inspired by teen s death to air during NBA finals
Health
TORONTO - A new concussion safety ad from the Ontario government that was prompted by the death of a 17-year-old girl will air on Sportsnet tonight during the NBA finals.

The ad shows a young female soccer player training hard and taking hits to her head during games, then collapsing on the field.

It ends with the words "Hit. Stop. Sit" -- the slogan for a public awareness campaign under Rowan s Law, Ontario s concussion safety legislation.

Rowan Stringer died in 2013 from second impact syndrome after multiple concussions as a rugby player.

Social Services Minister Lisa MacLeod, who spearheaded Rowan s Law when she was in Opposition, says it s important to recognize the signs and symptoms of concussions because it s easy to see if a player has broken their arm, but head injuries can be invisible.
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