News

College drinking intervention strategies need a refresh

Peer approval is the best indicator of the tendency for new college students to drink or smoke, even if the students don t want to admit it, according to new research from Michigan State University.

advertisement

This new finding is key to help universities address the problems of underage or binge drinking, said Nancy Rhodes, professor and lead author of the study published in the journal Health Education and Behavior.

"We need to change our intervention approach to amplify the voices of those who don t approve of this kind of behavior, such as students who are disturbed at 3 a.m. by drunk dormmates arriving home," Rhodes said. "We suggest that emphasizing the social costs of these behaviors may be a promising strategy. Most importantly, the messages need to come from peers themselves, not authority figures."

Previous studies and social-norm approaches to curb these risky behaviors have focused on the perceived prevalence of students who drink or smoke, not whether the behavior is socially approved.

"More than their family s influence or how many students they think are participating in a risky behavior, students choose to drink or smoke based on if they believe their small circle of peers will approve," said Rhodes, who studies persuasion and social influence. "Students don t want to admit they re influenced by friends. They think they are making independent choices, but the reality is they are seeking acceptance."

Rhodes research involved 413 first-year college students living in on-campus residence halls. First-year students were chosen because they are developing their independence and behavioral attitudes away from their families.

Students were tested on how quickly they responded to descriptions of drinking and smoking mixed in with other behaviors. They answered "yes" or "no" if they believed their family and friends wanted them to engage in those behaviors.

Students who quickly indicated their peers approved of them drinking signified higher drinking and smoking intentions. On the contrary, how quickly they indicated their parents approved of drinking and smoking had no effect on intention.

"This is referred to as cognitive accessibility, or the ease of activating something from memory," Rhodes said. "How quickly do they respond to the questions? How quickly do they say their friends want them to drink? How quickly do they say their friends want them to play drinking games? How fast they agree is what matters and predicts future behavior."

advertisement

Materials provided by Michigan State University . Note: Content may be edited for style and length.

Michigan State University. "College drinking intervention strategies need a refresh." ScienceDaily. ScienceDaily, 14 March 2019. .

Michigan State University. "College drinking intervention strategies need a refresh." ScienceDaily. www.sciencedaily.com/releases/2019/03/190314125038.htm (accessed March 14, 2019).
Read more on sciencedaily.com
News Topics :
RELATED STORIES :
Science
Researchers found the secret to getting college students to drink responsibly is convincing them it will quickly improve their health, relationships and grades. However, sustaining responsible drinking behavior takes a...
Science
Research shows that the behavior of the people you most spend time with can affect your own behavior, for better or worse. Now, researchers at the University of Missouri have...
Science
A survey of more than 422, 000 college freshmen found that students who identified as transgender were more likely than their cisgender peers to experience negative consequences from drinking, including memory...
Science
New research has found that heavy drinkers who are trying to stop smoking may find that reducing their alcohol use can also help them quit their daily smoking habit. Heavy...
Science
A new study by Professor Jianfeng Feng, Professor Edmund Rolls from the Department of Computer Science at the University of Warwick, in collaboration with Dr. Wei Cheng from Fudan University,...