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Canada’s NHL teams offer varying refund options to season-ticket holders

Canada’s NHL teams offer varying refund options to season-ticket holders
Sports
Canada’s NHL teams have offered season-ticket holders rebate or refund options in acknowledgment that no more 2019-20 regular-season games will be played in front of fans in their respective buildings.

In a four-day span May 13-16, all seven teams contacted their season-ticket bases with options and, in some cases, deadlines to make a decision.

“It has become increasingly apparent, that any possibility will not include any further games being played this season in front of fans at Bell MTS Place,” the Winnipeg Jets said in an email.

That admission may seem anticlimactic given leagues and teams around the world are either playing in empty stadiums, or trying to figure out a way to do that during the COVID-19 pandemic.

But season-ticket money is foundational to an NHL team’s business. Clubs are loath to part with it.

It’s often paid, or partially paid, in advance.

Canadian teams are offering refunds, but are also pushing a number of incentives to let them keep the money.

Toronto Maple Leafs season-ticket holders had to declare they wanted their money back by Victoria Day or a credit would be applied to their accounts.

Their Montreal Canadiens counterparts had to make a decision by Friday, while the Vancouver Canucks’ deadline was on March 12.

The Edmonton Oilers and Leafs had seven left, the Canucks six, the Ottawa Senators, Habs and Jets four.

A look at what Canada’s NHL teams are offering based on emails sent to season-ticket holders.

The two credit options are: receive a food and beverage voucher worth five per cent of the credit, or get three per cent interest on the value of the credit starting April 1 “until the date the 2020-21 regular season schedule is announced.”

If a credit is applied to next season by June 1, there’s a five per cent rebate on that money calculated from April 1 to Oct. 1. If clients top up their accounts or pay for next season in full by June 1, the five per cent is applied to that amount too.

Those who didn’t request a refund by May 18 had their credit applied to next season. The first instalment on 2020-21 season tickets was delayed from April 8 to June 8, with the option of applying the credit to it.

Incentives to not ask for your money back are doubling your Rogers Arena food and beverage allowance to $400, no increase in price on 2020-21 season tickets, the credit serving as a down payment on next season, payment flexibility and no payment plan fees. A decision on credit or refund is open until June 3, after which a credit will be applied to next season.
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