News

UEFA launches streaming service of archive footage

UEFA launches streaming service of archive footage
Sports
ZURICH (Reuters) - European football’s governing body UEFA said on Thursday it is launching an Internet-based streaming service that will give people access to a ‘gold mine’ of archive footage.

UEFA said it was launching an Over The Top (OTT) platform dubbed UEFA.tv, which would also allow it to show live coverage of UEFA youth, women’s and futsal competitions.

“We have more than 60 years of archives of UEFA competitions digitalized and, I believe, we are sitting on gold,” UEFA marketing Guy-Laurent Epstein told Reuters.

“It is not very well exploited so far ... but now we will develop original programs based on our archive to populate our platforms and I think there is really great stuff.”

Epstein said the content included footage from European championship finals going back to the first edition in 1960 as well as the early days of the old European Cup.

“We have a lot of content that precedes modern era,” he said. “There is so much great stuff, there are great football histories.”

UEFA said it was the first football governing body to set up an OTT — the streaming of television content via the Internet. Users would have to register but the content would be free, it said.

Epstein said UEFA currently had 20 million subscribers to its digital platforms.

“We are confident we will create a bigger engagement with fans, enhancing the value of our community of fans,” he said.

Epstein said the platform would allow UEFA to show stories from the sidelines of its showpiece Champions League competition, provided they did not clash with rights holders.

“We can tell the behind-the-scene stories. ... we will always protect the windows of our live broadcasters but we have additional stories to tell,” added Epstein.

UEFA said in a statement that it had also entered into an agreement with the Bundesliga to provide a separate channel of German league content, including Monday highlights of weekend matches.
Read more on reuters.com
News Topics :
RELATED STORIES :
Top Stories
LONDON European soccer s governing body charged Montenegro over the racist abuse of England players by its fans during a European Championship qualifier. England players Callum Hudson Odoi and Danny...
Sports
A demonstration of video replay tools during training conducted by Major League Soccer in Park City, Utah, in July. The league has partnered with streaming service DAZN to broadcast...
Sports
FIFA Secretary General Fatma Samoura insisted Monday that the fight against racism is being taken very seriously despite the governing bodys task force overseeing discrimination being abolished. The task force...
Technology
The UK media giant announced that it is working on an expansion of its own Sounds app it’s in talks with other media companies to add their podcasts and live...
Sports
FIFA president Sepp Blatter and UEFA have joined Chelsea in condemning an incident captured on video in the Paris metro, showing Chelsea fans pushing a black man off a train...