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Blueshift announces $15M Series B to expand AI-fueled cross-channel marketing tool

Blueshift announces $15M Series B to expand AI-fueled cross-channel marketing tool
Technology
The round was led by Softbank Ventures Asia, a fund focused on AI startups like Blueshift . Previous investors Storm Ventures and Nexus Venture Partners also participated. Today’s investment brings the total raised to $30 million, according the company.

Company co-founder and CEO Vijay Chittoor says the marketing landscape is changing, and he believes that requires a new approach to allow marketers to take advantage of the multiple channels where they could be engaging with customers from a single tool.
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