Blueshift announces $15M Series B to expand AI-fueled cross-channel marketing tool
|TechCrunch 23 Apr 2019 at 06:01|
The round was led by Softbank Ventures Asia, a fund focused on AI startups like Blueshift . Previous investors Storm Ventures and Nexus Venture Partners also participated. Today’s investment brings the total raised to $30 million, according the company.
Company co-founder and CEO Vijay Chittoor says the marketing landscape is changing, and he believes that requires a new approach to allow marketers to take advantage of the multiple channels where they could be engaging with customers from a single tool.