2021 Nissan Rogue First Drive: Aggressively Conservative
|auto123.com 26 Oct 2020 at 08:37|
When an automaker sets out to overhaul the model that represents its bread and butter, there s no room for error. Designers and engineers must improve it and take it to another level, but without distorting it; one misstep can prove fatal.
Being too passive can be just as deadly, of course. Tastes and trends change, so standing still is not a smart option. In other words, achieving the right balance between evolution and continuity is crucial. Call it an art, and one that’s not always easily mastered.
In the case of Nissan, this perilous exercise comes at a time when the company s financial situation is, shall we say, precarious. This was its reality before the pandemic. Imagine now.
That s why Rogue s redesign is a big deal for the future of the brand. The model accounts for 30 percent of Nissan sales. That s huge.