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Chevrolet launches MyWay online one-on-one live vehicle showroom

Chevrolet launches MyWay online one-on-one live vehicle showroom
Autos
Chevrolet has launched a new virtual showroom, Chevy MyWay, that allows customers to log in and take a guided tour of a vehicle with product specialists who guide them through the experience.

It’s similar to a service called Cadillac Live, which initially launched in Canada before it was adopted south of the border.

Unlike that one, Chevy MyWay is only for American shoppers right now, but according to Lindsay Collins, product communications manager for GM Canada, the program has “just launched in the U.S. and we are currently evaluating the platform for the Canadian market.”

GM isn’t the only one offering at-home service; in the U.S., other automakers such as Porsche and Nissan give buyers a chance to do much of the process online. Tesla bypasses dealerships completely and handles everything through its website.

Lorraine Explains: How to have a good time buying a car

Genesis, the luxury brand spun off by Hyundai, launched in Canada in 2016 without a dealer network. Instead, it sells directly from the factory through its Genesis At Home concierge service, where shoppers can have everything from a test-drive vehicle, to the paperwork and the car they bought, brought directly to them. The Canadian-style concierge service was later adopted in the U.S.

The Chevy MyWay program is real-time, and originates from a studio where cars and trucks are parked inside. A real person shows the car and answers questions, and uses a hand-held camera to show whatever part of the vehicle the customer wants to see. The customer can see and speak to the GM rep, or ask questions in a chat box. The representatives can hear customers, but not see them. Tours can be done right away if a rep is available, or booked ahead of time.

It’s designed primarily as an introduction to the vehicle, and customers still need to test-drive and buy at the dealership. But it’s also expected to be used to show customers vehicle reveals and special presentations — and right now, offers a safer way for people to look at the vehicles while maintaining COVID-19 protocols. The only thing we can’t figure out is why visitors to the MyWay site don’t get a couple of minutes of Frank Sinatra singing as they arrive.
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