Ford to sell its dealers’ used vehicles online via new Blue Advantage platform
|driving.ca 21 Nov 2020 at 07:24|
Ford is planning to launch a new online used-vehicle platform early in 2021, to let dealerships capture a larger share of the pre-owned market.
The platform is called Ford Blue Advantage, according to Automotive News , and aims to be the largest source of used Fords “by far” — at least according to Mark LaNeve, Ford’s director of U.S. marketing, sales and service.
He adds, “if you want a 2015 Mustang convertible in canary yellow, we can probably find it.”
Executive Chairman Bill Ford, CEO Jim Farley, and other top officials presented the plans to some 8,000 dealership employees this month during a virtual meeting that took place over three days.
In the U.S., roughly three million used Fords are sold each year, LaNeve said, and Ford dealerships only account for a third of those sales. The new site will link used inventories from 3,100 Ford dealerships and offer guaranteed pricing, delivery, and “new certified pre-owned product.”
Save money, prevent headaches with these 5 used-car pre-purchase master tips
“We think using digital technology and the scale of our dealers, we’re going to capture a greater share of that business,” LaNeve said. “The used-car part of the business is critically important to our dealers. It’s a huge source of their profitability.”
Along with getting more sales from dealerships rather than private sellers, Blue Advantage will also be helpful in these troubled times when customers can’t leave the house to go car shopping.
We’ve reached out to Ford Canada to see if this service will be coming here, too, and will update this article as soon as we hear back.