Tesla’s brand value up nearly 200 per cent, closing gap on Toyota, Benz: report
|driving.ca 21 Oct 2021 at 18:00|
Toyota is the seventh most valuable brand in the world, and the most valuable automotive brand, according to Interbrand’s 2021 Best Global Brands (BGB) Report, having increased in value by five per cent over the last year.
But despite the brand’s high ranking (the same position it held on last year’s BGB ), Toyota’s good news is being slightly overshadowed by the enormous progress of another. Because down the page at number 14, up 26 positions and an impressive 187 per cent in value versus the average of 10 per cent, is that EV brand that barely does any advertising but that people are always talking about: Tesla.