Yokohama Launches Winter Travel Campaign for Canadians
|auto123.com 27 Nov 2020 at 09:58|
As we wrap up a year where Canadians were asked to be safe, limit their travels and adapt to a “new normal,” Yokohama Tire (Canada) Inc. is encouraging Canadians to explore, get back to normal and stay safe with a series of short videos to promote winter road travel.
“2020 has been challenging but winter brings out the adventurousness in Canadians and provides the perfect time to get back to normal. Winter is the perfect time for Canadians to be normal, because it’s what we do every year — we venture out on seemingly unnavigable roads to indulge our winter recreation passions, and we do it safely, thanks to sure-footed specially-engineered winter tires.”