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Eggnog in October? Why big dairies and grocers want it on shelves sooner

Eggnog in October? Why big dairies and grocers want it on shelves sooner
Business
It was getting late one afternoon this week and the what’s-for-dinner crowd was starting to rummage through a west-end Toronto supermarket. No one was paying much attention to a lone refrigerator with four-dozen cartons of store-brand eggnog in festive shades of red for the classic, and blue for the fat-free version. For an hour that afternoon, no one touched them.

The question, then, is why on earth eggnog is on sale in October? The drink has for centuries been tied to Christmas and the winter holiday season, but it has begun to creep into stores earlier and earlier during the past few years. Most supermarkets now start selling eggnog a week or two before Thanksgiving, and one major Canadian producer said October represents 15 per cent of annual eggnog sales.
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