Fashion labels falling short on use of recycled materials - report
|bbc.com 10 Jun 2021 at 19:24|
Nearly half of of women s clothes for sale on some of the leading online websites are made entirely from new plastics, according to a study.
The research by the charity the Royal Society for the Arts (RSA) looked at 10,000 items being sold by Boohoo, Prettylittlething, Missguided and Asos.
It found on average 49% were made of polyester, acrylic, nylon and elastane.
The RSA said the numbers varied by outlet with Asos using comparatively less new plastic than the others.
The study found that 60% of Boohoo s women s clothing and 57% of Boohoo-owned Prettylittlething s were made entirely from new plastics.
Missguided had 42% of its items made entirely from new plastics and Asos 36%.
The RSA also said that the study found that on average, just 3% of clothes which contained any plastics used recycled plastics - "although this rises to 6% among items from Asos".
Missguided s head of sourcing and product technology Paul Smith said the company was "proud of the progress it had made" and that all its own brand products were packaged and despatched in 100% recycled plastic. However, it added: "We agree there s more to do."
The company said it had "committed to making sure 10% of our products will use recycled fibres by the end of 2021 and 25% by the end of 2022".
Asos said the figures reflected positively on it, but like the rest of the industry it recognised more needed to be done.
The study for the report Fast Fashion s Plastic Problem, was carried out between 11 and 29 May. The researchers looked at more than 2,500 recently added items from each website, spread across different product categories.
The RSA said the plastic used large amounts of energy and created environmental damage in their production and could take thousands of years to break down.
It added that a "throwaway culture", meant that "the bulk of these garments are ending up in landfill".
"The sheer volume of clothing produced by these websites is shocking - we should see many of these items, which go for rock-bottom prices, as akin to other short-lived plastics. The nature of fast fashion trends means they are not designed to have long lives in our wardrobes," said the report s co-author Josie Warden.
The RSA is calling for action to cut down on the use of plastic in fashion items.
It wants to government to look at introducing a plastics tax on clothes imported into or produced in the UK.
It says websites should come up with ways of promoting second-hand clothing, "along the lines of Depop and Asos marketplace" and to publish figures on how much plastic they use.
And it is encouraging consumers to buy less and keep clothes for longer, rather than only wearing garments a "handful of times".
Asos, said its prices were not at "throwaway" levels and disputed the report s description of it as a fast-fashion retailer.
It pointed out it does publish information about fabrics and their care, including on a new page on its website about how to care for clothes in a more environmentally-friendly way.
It said it is encouraging that the RSA figures reflected positively on it because shifting to more sustainable materials was a key element of its Fashion With Integrity programme.
However, it said like the rest of the industry it recognised there was much more work to do and that it was continually reviewing and developing programmes to minimise its impact on people and the planet.
Boohoo has published a Ready for the Future strategy which sets an "ambitious" goal of all polyester and cotton being recycled or more sustainable for 2025.