Homebase to put mini-garden centres at Next stores
|bbc.com 11 Apr 2021 at 21:23|
But retailers across the board know they re facing a challenge to revitalise the bricks and mortar experience as the economy gradually reopens.
Over the past year the shift to online shopping has accelerated dramatically and consumers have switched to different products.
Next saw its sales drop by 17% as people stopped buying clothes for the office and evenings out, and switched instead to joggers and pyjamas.
So the chain is making space at its stores in Shoreham, Ipswich, Warrington, Camberley, Bristol and Sheffield, for garden tools and plants to cater to consumers new hobbies. Homebase staff will also be available in these Next stores to offer advice.
"It s all part of our wider commitment to make shopping with us easier and provide even more inspiration and expert advice," said Homebase s chief executive Damian McGloughlin.