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Khloe Kardashian tries to get unfiltered photo removed from social media - BBC News

Khloe Kardashian tries to get unfiltered photo removed from social media - BBC News
Entertainment
The star appeared unusually unairbrushed: more like an image you would see from your friend s lockdown lido swim session than from any of the Kardashians previous personal campaign shots for their various brands.

"The color edited photo was taken of Khloe during a private family gathering and posted to social media without permission by mistake by an assistant," Tracy Romulus, chief marketing officer for KKW Brands, told Page Six .

But others reposted it, while media websites including Page Six also published it.

Elizabeth Ward, the boss of intellectual property lawyers Virtuoso Legal, said any attempts to remove the photo may only serve to draw more attention to it.

"Quite frankly they re trying to put the finger in the dike that s already broken," she told the BBC. "If this is so widely spread they re never going to put the toothpaste back in the tube.

image captionSisters Kim, Kourtney and Khloe Kardashian

Speaking as a mum of a teenage daughter, Ms Ward said she felt it was "so sad" this was an issue at all, due to the widespread use of approved images online that appear to have been "tampered with" in some way.

"They re not natural, they re all photoshopped, and every teenage girl that you ask seems to know," she said. "But it s in their face day in, day out, so it must have an effect on them - that unnatural, unrealistic sort of image."

Eric Schiffer, chairman the Los Angeles-based Reputation Management Consultants, agreed that the key was to never let what he called "digital spill" happen in the first place.

But once it has occurred, too much press attention, he said, "can create an amplification that can [cause] tremendous heartache for a period of time".

"Ultimately the law and the tools are on the side of a firm that is able to eviscerate any digital history, but not without some cycles, because the media can take a shot of it [and then] it becomes a public domain issue," Mr Schiffer added. "And then the press is not likely to delete an image because it falls under fair use."

The issue of whether there was any problem with the image itself was down to how Khloe wished to be perceived, he added.

"Does she want to relate to fans on on the most authentic level?" he asked. "Overall the brand is oriented that way, but she does have an aspect that is hyper glamorous and depending upon her own discretionary desires, this picture may just made bother her.

"I mean, there s a narcissistic element to these things and I suspect that this is one where it s just not the image she wants for a host of reasons."

He added: "The last thing she want is the media talking about the process that she s dealing with. But the public is fascinated by this."
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