Instagram lets users hide likes to reduce social media pressure

Instagram lets users hide likes to reduce social media pressure
The aim is to “depressurize people’s experience” on the platform, the social media giant said.

Users with the feature enabled will now see the username of a follower who has liked the post, “and others”, instead of a number.

The tool has been but it is now being rolled out globally.

“This has taken longer than I had hoped, but I am pretty excited about… giving people more control over the experience,” Instagram s boss Adam Mosseri told the BBC.

In its testing and research, Instagram said that removing likes had little impact on behaviour or wellbeing - after concerns that using the platform could be linked to insecurity and poor mental health.

also found there was “little association” between social media use and mental health in teenagers.

image captionHow posts look with Like Counts enabled (L) and hidden (R)
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