How Mumford the puli went from Instagram to music video stardom

How Mumford the puli went from Instagram to music video stardom
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Sherry Stone and Neeraj Singh never could have guessed how famous their pup would become — all because of his unique fur.

Back in 2012, they decided to get a puli, a breed with long, corded hair. Mumford sported the trademark puli cords for years, turning heads and warming hearts in his Liberty Village neighbourhood and beyond.

“His fame got to the point that he got recognized on the streets of Toronto pretty regularly,” Stone says. “Not only has he literally stopped traffic, but he once caused a minor car accident because a driver was so busy looking at Mumford they drove into the car in front of them.”

He has many online fans as well, pulling in almost 7,000 Instagram followers. His account even caught the eye of Toronto pop star Serena Ryder.

“Someone from (Ryder’s) team emailed Mumford to see if he’d be interested in appearing in her video. Of course we said yes!” Stone says. His subsequent appearance in Serena Ryder’s “ Christmas Kisses ” video has just added to his growing fan base.

Pulis, an ancient shepherding breed that originated in Hungary, are known for their intelligence and independence. These loyal and devoted family members are also very affectionate.

“Mumford loves nothing more than a good meal and a cuddle on the couch before bedtime,” according to Stone. He also loves having visitors come by the house, including his regular dog-walkers. Mumford’s favourite stroll activity? A good roll.

“He’s into textures and he’ll stop, drop and roll on most rugs he passes. Astroturf and rubberized sports surfaces are great to roll on, too,” Stone says. “He loves rolling in firmly packed snow in the winter and green grass in the spring and summer.”

Lately, Stone has been redoubling her efforts to care for her rollicking fur baby, who has several medical issues: “Our bond is special because we’re very in tune with each other. Because of all his health problems over the years I’m naturally dialed in to him. He returns this and comes to make sure I’m OK.”

Mumford’s health concerns and medication meant sparser fur — and the loss of most of his beloved cords. Now only sporting his signature strands on his head and tail, he isn’t recognized on the street as much anymore — but he still gets plenty of pets and love from pup fans.

And there’s a silver lining, Stone says: “Walks are more efficient as we’re not being stopped for photos.”
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